Reversible Case
The Ideo’s reversible case allows the watch face to be flipped over, protecting it from shocks and scratches, providing both practical benefits and a novel twist to traditional watch design.
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CABRIOLET
Also known as the “Ideo” this remarkable piece of horological history is celebrated as one of the first reversible watches ever made. Based on a patent from 1933, this innovative timepiece features a design that allows the wearer to flip the watch case, protecting the delicate crystal and dial from damage. This reversible functionality highlights Universal Genève’s ingenuity in innovative and practical watchmaking.
Art Deco Design
Featuring a sleek rectangular case and intricate detailing, the Ideo showcases the elegant Art Deco style, making it a favorite among collectors for its high-quality materials and meticulous craftsmanship.
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